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A new treatment for smile line wrinkles

Virtually all women put great importance on their beauty and appearance, and Hispanic women are not an exception. In fact, Latinas are known as early adopters of innovative personal care and beauty treatments. Sixty-nine percent of Latinas believed that looking good and wearing makeup is important against 46 percent of non-Latinas, says a Univision study conducted in 2011. Compared to other minority groups, Hispanics also sought the highest number of cosmetic surgery procedures, up 49 percent since 2000. Around 1.4 million Latinos went through cosmetic procedures ranging from injections to surgery in 2009, a threefold increase from 2000, says the American Society of Plastic Surgeons.

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All American 300x300 A new treatment for smile line wrinkles

Treatment for Laugh Lines and Wrinkles

Now, beauty-conscious women have another choice for beauty enhancement in the form of a customized injectable treatment dubbed as LAVIV, developed by Fibrocell Science. With LAVIV, you can now flash that sweet smile without worrying about smile line wrinkles.

LAVIV is an innovative treatment that helps enhance one’s outer beauty from the inside with the use of a modern technology that treats smile line wrinkles in a personalized way. It makes use of a patented technology – an advanced process for extracting fibroblast cells from a skin sample obtained from the back of the ear and multiplying them in the laboratory. Fibroblasts play an important role in the body as it produces collagen, giving the skin structure and tone. LAVIV is the ensuing formulation of a patient’s living, cultured fibroblasts, which are injected into smile lines. A LAVIV formulation is indeed unique as it is made from the patient’s own cells.

As LAVIV is especially developed for a patient from his or her own skin cells, the treatment should not be used by anybody else as it may cause a severe reaction. Manufacturers also inform patients of its common side effects, which include redness, swelling, bruising, pain, lumps, bleeding, irritation or itchiness on the injection site, but this usually resolves in a week, requiring no further treatment.


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